Privacy Policy

Last updated: August 4, 2026

Plain-language note. This is a starter legal document generated for the pre-launch site. It is not legal advice and must be reviewed and finalized by counsel (e.g. Story LLP) before go-live.
Two policies, two purposes. This Privacy Policy covers information collected through the PureMuze website. It does not cover protected health information created or received in the course of your care. That information is governed by the Notice of Privacy Practices of our clinical partner, OpenLoop Health.

Scope of this Privacy Policy

This policy applies to puremuze.com (the “Website”). It does not apply to any protected health information, or to any information collected while you are a patient or seeking treatment. Clinical services are delivered by independent licensed clinicians and pharmacies through our HIPAA-compliant infrastructure partner, and protected health information is handled under HIPAA and applicable Business Associate Agreements.

Information we collect

  • Personally identifiable information you give us: name, email address, phone number and state.
  • Non-identifying information collected automatically: IP address, approximate geographic location, browser and device type.
  • Usage details: pages viewed, referring source and interactions with the Website, including responses to the fit check when you choose to submit them.

We collect this information directly from you, automatically as you navigate the Website and in limited cases from third parties such as advertising and analytics partners.

Automatic data collection technologies

We use cookies and similar technologies to operate the Website and measure performance. You can set your browser to refuse cookies, but parts of the Website may then be unavailable or may not function properly.

Third-party cookies and tracking

Third-party advertising and content partners may use their own tracking technologies, which we do not control. Their use of information is governed by their own privacy policies. We do not place advertising or analytics trackers on pages where clinical information is collected.

How we use your information

To present and improve the Website, respond to your requests, connect you with licensed clinicians, send you notices about your account or our services and contact you about products and services where you have not opted out. If you provide a mobile number, that information will not be shared with third parties for their own marketing purposes.

Disclosure of your information

We share information with service providers under contract who perform work on our behalf; with the licensed clinicians and pharmacies delivering your care; with a successor entity in the event of a merger, acquisition, or sale of assets; and where required to comply with legal process, enforce our agreements, or protect the rights and safety of any person. We do not sell your personal information.

Your choices

You can manage cookies through your browser settings and opt out of promotional email at any time using the unsubscribe link or by emailing privacy@puremuze.com.

State privacy rights

Depending on where you live, you may have the right to access, correct, delete, or obtain a portable copy of your personal information and to opt out of targeted advertising, sale of personal information and certain profiling. These rights are currently available to residents of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah and Virginia, among others. To exercise a right, email privacy@puremuze.com. We will not discriminate against you for exercising these rights.

Children’s privacy

The Website is not directed to anyone under 18 and we do not knowingly collect personal information from children. If you believe a child has provided us information, email privacy@puremuze.com and we will delete it.

Data security

We use administrative, technical and physical safeguards designed to protect your information. No method of transmission over the internet is completely secure and you are responsible for keeping your account credentials confidential.

Changes to this policy

We may update this policy. The date at the top of this page reflects the most recent revision and continued use of the Website after an update constitutes acceptance.

Contact

Privacy questions: privacy@puremuze.com. For questions about protected health information, see the Notice of Privacy Practices.